Bulk sms versus post

If you are not sure about what marketing strategy you should adopt here are some pros and cons to the main ones. The most popular strategy of staying in touch with your clients is the advertisement via post. What this means is that the companies send people advertisement material via post. This is very popular but has a low level of efficiency. First you should think about the costs and whether it is worth it or not. There is no point in spending the money if you won’t get the results back. You should think about how much money you need to invest into this strategy. First of all you have to create the material that will be later on sent to the customers or future clients. Creating the material means creating the content and printing. You should know that both of these processes require money. So you need to think how much it will cost you this strategy when it comes to creating the materials. Even when you have some great opportunities of creating the materials, you still have to spend money. If you would get some great deals on printing or you won’t have to pay at all for that you should think about the distribution. You will have to pay for that. Just that means a lot of money. The next con is more projected on your strategy, meaning that you should think about your client target. You need to think about who are the people you are selling your product to. You should make sure that you choose the right strategy for the right target. For instance, if you sell a product or a service to young people you will not have great results from your marketing strategy if you use materials sent by post. Most of the times, this kind of strategy it is effective when it comes to elders. These are the ones that don’t use the internet or phones. If you target towards younger people you should think about what they use to communicate with each other. This is the reason using a Bulk sms is so efficient.